Presently, most homeowners and business owners understand that solar presents great financial and environmental benefits. However, there are many rules and regulations, various qualifications for different solar incentives and programs, an abundance of equipment options and programs, contractors, financial tools and financial products. For a home or business owner, trying to sort through all of the information can be frustrating, confusing, and tiring. To make matters worse, at each meeting with a different sales representative or consultant, they are only presented with that specific company’s narrow scope of information and limited offerings of equipment, programs, and financing options. Listening to the customer and understanding the whole story is not often part of the process.